NASCAR Case Study

FanPower partnered with NASCAR for the 2022 season to transform their content on NASCAR.com, social and at live events into interactive experiences and create 1:1 relationships with their fans via SMS. The partnership has been a great success so far with over 500,000 picks across FanPower polls on NASCAR.com and the expansion of the partnership across all forms of content distribution. NASCAR and FanPower have established a community of thousands of fans who are now receiving weekly text messages to keep them engaged with the sport and provide personalized conversion opportunities from fantasy entries to ticket sales.

700K

Fan Opinions

85%

Engagement Rate

67%

Click-Thru Rate

INTERACTIVE POLLS

BROADCAST INTEGRATIONS

Watch this video to see how FanPower increased fan participation for NASCAR.

SOCIAL MEDIA PROMOTIONS

Use FanPower's interactive polling to boost social media activity and win fan engagement through targeted promotions.

Joseph Solosky

Managing Dir. of Sports Betting

``FanPower has been integral to the growth of NASCAR since our partnership began at the beginning of the 2022 season. Hundreds of thousands of fans have engaged with NASCAR content thanks to FanPower across written, audio, video and in-venue calls to action.``

CHALLENGE

To create deeper engagement with fans and grow the sport of NASCAR whilst introducing new revenue streams.

OPPORTUNTIES

1. Activate NASCAR fans by transforming NASCAR content into interactive experiences across NASCAR.com, social and on location 2. Deepen engagement with fans through intimate, relevant and actionable messaging 3. Create personalized conversion moments for fantasy live, tickets, free-to-play games (FTPs), and other CTAs 4. Gather qualitative and quantitative data on fan behavior to inform the NASCAR business and product roadmap

OUR PROCESS

First, we embedded FanPower’s interactive polls across the editorial content that’s published on NASCAR.com. Next, we made weekly shows interactive using SMS keywords and a shortcode to involve the fans in the conversation and acquire first-party data. Finally, we used SMS to engage NASCAR fans with intimate, relevant and actionable messages to drive fan loyalty and create personalized conversion moments across fantasy live, breaking news and ticket sales. Fans have the opportunity to take part in a weekly vote via SMS and results are sent to Genius Sports to create a betting market around each match-up chosen.

ON-SITE ACTIVATIONS

1K+

Contextual Props

10K

SMS Community

87%

Retention Rate

RECENT MESSAGES

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